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Sweetened Beverages Excise Tax Passthrough Rates: A Case Study in Philadelphia
Authors:Sean P. Coary  Ernest Baskin
Affiliation:1. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USAscoary@sju.edu;3. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USA
Abstract:ABSTRACT

A 1.5 cent per ounce excise tax was implemented on all sweetened beverages (SBs) in Philadelphia County on January 1, 2017 at the distributor level. As the tax is on the distributor, retailers must determine the passthrough rate of this tax to the shelf price for SBs as well as determine the prices for SB substitutes. This paper investigates the pricing of SBs and their substitutes at retailers both inside and outside of Philadelphia County. Results suggest a 100% excise tax passthrough rate on SBs with almost no price change on substitute products.
Keywords:Excise tax  passthrough  sweetened beverage tax  soda tax
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