Antecedents of attitude towards online mediation |
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Authors: | Ofir Turel Yufei Yuan Joe Rose |
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Institution: | (1) The College of Business and Economics, California State University, Fullerton, CA 92831, USA;(2) McMaster University, Hamilton, ON, Canada, L8S 4M4 |
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Abstract: | While the majority of studies so far have examined the effectiveness and benefits of electronic settlement applications, this
study explores factors that affect the adoption and use of online mediation services. To this end, structural equation modeling
analysis was applied to data obtained from users and mediators involved in an online mediated dispute. Subject perceptions
regarding an overall mediation system including information technology and a human mediator were assessed. The findings suggest
that while perceived usefulness of the information system explains the variance in attitude towards online mediation, the
perceived usefulness of the mediator does not shape this attitude. Thus, mediators are being conceptualized as external to
the service and their characteristics do not affect attitudes towards online mediation services, nor the intention to adopt
it. This phenomenon is explained using biases in attribution. |
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Keywords: | e-Negotiations Online mediation Attitudes Attribution Technology adoption |
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