| "中国石油测井"品牌的培育与提升 |
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| 引用本文： | 王斐."中国石油测井"品牌的培育与提升[J].石油工业技术监督,2006,22(2):25-28,31. |
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| 作者姓名： | 王斐 |
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| 作者单位： | 中国石油集团测井有限公司,陕西,西安,710021 |
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| 摘 要： | 品牌以质量取胜,常附有文化、情感内涵,给产品增加了附加值。通过剖析“中国石油测井”品牌的培育与提升的产生背景、主要做法和实施成效,提出了4条有建设性的操作建议。
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| 关 键 词： | 石油测井 品牌 管理创新 |
| 收稿时间： | 2005-06-27 |
| 修稿时间： | 2005-06-27 |
Development and Promotion of the Brand "Petrochina Logging" |
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| Wang Fei.Development and Promotion of the Brand "Petrochina Logging"[J].Technology Supervision In Petroleum Industry,2006,22(2):25-28,31. |
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| Authors: | Wang Fei |
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| Abstract: | The success of a brand depends on its quality often with culture and emotion as its extra value. After analyzing the back- ground, the main practice and the effect of the development and promotion of the brand "Petrochina Logging", four constructive sug- gestions for its operation are proposed. |
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| Keywords: | petroleum logging brand management innovation |
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