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An investigation of the relative efficacy of four alternative approaches to importance-performance analysis |
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| Authors: | Crompton John L. Duray Nicholas A. |
| Affiliation: | (1) Texas A&M University, Texas, USA |
| Abstract: | Journal of the Academy of Marketing Science - Importance-performance analysis is a tool which has been used in several contexts to transform research results into practical marketing actions. The... |
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| 本文献已被 SpringerLink 等数据库收录！ | |