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The relationship between shareholder wealth effects,diversity, and publicity as a marketing strategy |
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| Authors: | Vivek K Pandey Kevin J Shanahan Scott W Hansen |
| Institution: | (1) The University of Texas at Tyler, Tyler, USA |
| Abstract: | |
| Keywords: | diversity wealth effects marketing strategy event study publicity |
| 本文献已被 SpringerLink 等数据库收录！ | |