物流视角下的客户价值研究

识别高价值客户,通过有效的途径延长客户的生命周期是客户价值最大化的需求。本文提出整合正向、逆向物流视角下的客户关系创新物流活动。企业可以做到客户寿命周期的延长,并增加客户价值,有助于企业正确有效的开展客户关系活动。

The Study on Customer Value under the Scope of Logistics

It demands to extend customer lifetime though recognizing valuable customer aims at customer value maximization. The paper gives integrated logistics to the innovations of customer relationship. In this way can prolong the customer lifetime cycle,increase the customer value and effective customer relationship.