Beyond the journey: the lasting impact of culinary tourism activities |
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| Authors: | Matthew J Stone Steven Migacz Erik Wolf |
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| Institution: | 1. Department of Recreation, Hospitality, and Parks Management, California State University Chico, 400 West First Street, Chico, 95929-0560, CA, USA;2. Department of Recreation, Park and Tourism Sciences, Texas A&3. M University, TAMU 2261, College Station, TX 77843, USA;4. World Food Travel Association, 4110 SE Hawthorne Blvd Suite 440, Portland, OR 97214, USA |
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| Abstract: | In general, food tourism research has focused on tourist behaviour prior to or during trips, as well as food tourism development and marketing from a destination perspective. This exploratory study investigates food tourism from a broader context to determine if food tourism activities may impact attitudes and future behaviours. Data from a nine-country survey indicate that food activities likely impact trip satisfaction and influence intention to return and likelihood to recommend a destination. Food experiences are connected with memory, and these food experiences and souvenirs may influence destination image and lead to future purchases. Suggestions are provided for further research. |
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| Keywords: | food tourism culinary tourism food and memory satisfaction memorable tourism experiences |
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