| 虚拟技术在会展中的应用 |
| |
| 引用本文： | 邬燕,章笕.虚拟技术在会展中的应用[J].浙江旅游职业学院学报,2006(4). |
| |
| 作者姓名： | 邬燕 章笕 |
| |
| 作者单位： | 浙江旅游职业学院 浙江杭州311231 |
| |
| 摘 要： | 该文通过对虚拟会展发展的背景、现状及趋势的分析,分别从会展主办方、参展企业和参观者三方面论述了虚拟会展的优越性,并通过对虚拟会展系统的架构及功能的分析,进一步论证了开展虚拟会展的必要性。
|
| 关 键 词： | 虚拟会展 数字会展 会展策划 网络会展 |
Application of Virtual Technology in Exhibition |
| |
| WU Yan,ZHANG Jian.Application of Virtual Technology in Exhibition[J].Journal of Tourism College of Zhejiang,2006(4). |
| |
| Authors: | WU Yan ZHANG Jian |
| |
| Abstract: | By analyzing the background, current situation and trend of virtual exhibition development, this thesis sets forth the superiority and function of virtual exhibition in the aspects of exhibition organizers, exhibitors and visitors. It proves the necessity of developing virtual exhibition. Also, it shows that developing virtual exhibition is the inevitable trend of exhibition development in the future. |
| |
| Keywords: | virtual exhibition digital exhibition convention planning network Exhibition |
| 本文献已被 CNKI 等数据库收录！ |
|
