| 基于客户差异化的价值分析方法 |
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| 引用本文： | 王立里,蒋泽熙. 基于客户差异化的价值分析方法[J]. 价值工程, 2010, 29(23): 12-13 |
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| 作者姓名： | 王立里 蒋泽熙 |
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| 作者单位： | 四川大学,成都,610000;四川大学,成都,610000 |
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| 摘 要： | 通过价值工程的方法来进行产品的价值评估,以客户需求为基准来对产品的各项功能进行评价,同时,主要考虑产品定位的目标消费人群,兼顾所有其他消费者的需求,以期在未来销售中能够迎合更多的消费者,又能够突出产品定位的特色。
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| 关 键 词： | 价值分析 客户需求 客户差异化 产品评估 |
Value Analysis Method Based on the Clients' Differentiation |
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| Wang Lili,Jiang Zexi. Value Analysis Method Based on the Clients' Differentiation[J]. Value Engineering, 2010, 29(23): 12-13 |
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| Authors: | Wang Lili Jiang Zexi |
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| Affiliation: | ( Siehuan University, Chengdu 610000, China ) |
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| Abstract: | This paper evaluates products＇ value by VE method, and evaluates all the functions of products based on the clients＇ demands. Meanwhile, it gives priority to the target consumer groups of the products, and considers demands of all other kinds of customers, to expect the products could satisfy more customers in marketing actions in future and highlight the characteristics of product positioning. |
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| Keywords: | value analysis clients＇ demands clients＇ differentiation product evaluation |
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