旅游行为中的性别差异研究

了解性别与旅游行为之间的关系,对于旅游产品开发与营销有很强的借鉴意义.本文以黄山市国内游客的问卷调查数据为基础,通过统计检验,分析了性别与旅游者行为之间的关系.本文所分析的旅游者行为涉及到游前、游中、游后三个阶段,研究发现:(1)女性游客比男性游客平均搜集更多的信息类型,并更倾向于搜集旅行费用、食宿状况、线路安排这三种旅游信息;(2)女性游客比男性游客更倾向于通过人际交流的方式获取旅游信息;(3)对于游览民居和购买旅游纪念品两种旅游活动,女性游客比男性游客具有更强的偏好.

A Study of Gender Differences in Tourist Behavior

Understanding the relationship between gender and tourist behavior is important to the tourist product development and marketing.Based on the domestic tourist survey in Yellow Mountain,Huangshan City,the authors statistically test a series of gender differences in tourist behavior.Results have shown that male and female tourists differ significantly in 1) the information type searched and the number of information types search;2) information source used;3) tourist activity preferences.