Environmental orientation in tourism: the RTEO scale |
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| Authors: | Jesús Manuel López-Bonilla Luis Miguel López-Bonilla |
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| Institution: | 1. Department of Business Administration and Marketing , University of Seville , 41018 , Seville , Spain lopezbon@us.es;3. Department of Business Administration and Marketing , University of Seville , 41018 , Seville , Spain |
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| Abstract: | This paper analysed the validity and reliability of the revised tourist ecological orientation (RTEO) scale. There are relatively few studies in the area of the ecological behaviour of tourists and, therefore, RTEO and other scales should be taken into account in future tourism research. This study is based on a sample of 461 golf tourists. A double analysis was carried out: (1) a qualitative analysis through expert opinion and (2) a quantitative analysis through the partial least squares approach. The results suggest that the RTEO scale is a brief, simple and reliable scale of environmental actions. |
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| Keywords: | environmental concern ecotourism tourist ecological orientation scale development |
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