Consumer support for environmental policies: An application to purchases of green cars |
| |
Authors: | Alex Coad Julia Sophie Woersdorfer |
| |
Institution: | a Max Planck Institute of Economics, Evolutionary Economics Group, Kahlaische Strasse 10, 07745 Jena, Germany b ETH Zurich, Institute for Environmental Decisions, CHN J73.2, Universitaetstr. 22, 8092 Zurich, Switzerland |
| |
Abstract: | This paper focuses on how consumer motivation can be tapped in order to encourage the adoption of cleaner technologies. Consumers are heterogeneous — they may be guided by intrinsic motivation or extrinsic motivation. While information provision policies (such as the energy label for cars) may be effective in encouraging certain consumers to adopt green cars, financial incentive schemes (such as subsidies or fines) may be more persuasive for extrinsically-motivated consumers. We develop a dynamic theory of adoption of environmental innovations, in which information-provision policies are followed by financial incentives (first ‘carrot’, then ‘stick’ incentives). Analysis of a survey dataset of Swiss households observes considerable heterogeneity in terms of support of information-provision or financial incentive policies, in line with our conjectures. Our results will be of particular interest to policymakers interested in guiding consumers towards cleaner technologies. |
| |
Keywords: | Q53 Q57 O33 |
本文献已被 ScienceDirect 等数据库收录! |
|