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| 女大学生闲暇消费心理与行为研究——以山东大学威海分校为例 | |
| 引用本文： | 李辉,吴文新,张捷.女大学生闲暇消费心理与行为研究——以山东大学威海分校为例[J].商业研究,2008(9). |
| 作者姓名： | 李辉 吴文新 张捷 |
| 作者单位： | 1. 哈尔滨工业大学,威海,管理学院,山东,威海,264209 2. 山东大学威海分校,休闲研究所,山东,威海,264209 3. 南京大学,国土资源与旅游学系,江苏,南京,210093 |
| 基金项目： | 国家自然科学基金，国家社会科学规划项目 |
| 摘 要： | 以山东大学威海分校本科女大学生为研究对象,运用问卷调查和个案访谈的方法研究女大学生闲暇消费心理和消费行为。研究结果表明,女大学生的闲暇消费以追求实惠和兼顾时尚为主导,理性消费观念占主流。从而引导女大学生合理、健康地消费,同时也为企业营销提供借鉴的策略。 |
| 关 键 词： | 女大学生 闲暇 消费行为 闲暇消费心理 山东大学威海分校 |
The Leisure Consumption Psychology and Behavior of Female College Students |
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| LI Hui,WU Wen-xin,ZHANG Jie.The Leisure Consumption Psychology and Behavior of Female College Students[J].Commercial Research,2008(9). | |
| Authors: | LI Hui WU Wen-xin ZHANG Jie |
| Abstract: | By meaus of questionarre and interview,the paper makes a sample of the female students at Weihai College,Shangdong University,about their leisure consumption psychology and beharvior.The result shows that such consumption is usually rational for both substantial and fashionable purposes.It is intended to lead the trend of rational consumption and also offer some referemes for business marketing. |
| Keywords: | female college students leisure psychology consumption consumption behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |