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Utility of gambling I: entropy modified linear weighted utility
Authors:R Duncan Luce  C T Ng  A A J Marley  János Aczél
Institution:(1) Institute for Mathematical Behavioral Sciences, Social Science Plaza, University of California, Irvine, CA 92697-5100, USA;(2) Department of Pure Mathematics, University of Waterloo, Waterloo, ON, N2L 3G1, Canada;(3) Department of Psychology, University of Victoria, Victoria, V8W 3P5, Canada
Abstract:Behavioral axioms about preference orderings among gambles and their joint receipt lead to numerical representations consisting of a subjective utility term plus a term depending upon the events and the subjective weights. The results here are for uncertain alternatives, in much the same sense as Savage’s usage. Several open problems are described. Results for the risky case are in a second article.
Keywords:Duplex decomposition  Entropy  Functional equations  Joint receipt  Linear weighted utility  Segregation  Utility of gambling
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