我国农产品品牌战略中的障碍性因素及对策

实施品牌战略是现代农业发展的必然选择，本文针对当前农产品品牌营销战略中存在的问题，提出了实施农产品品牌战略必须树立品牌意识，重视农产品质量和标准化，增加科技含量，扩大品牌的结构规模，塑造品牌形象，加强政府支持核保护等。

Obstacle Factors and Countermove in the Implementation of Farm-Product-Branding Strategy

it is an important way to implement brand strategy for modern agriculture. This paper put forward the existing problems in agricultural product brand strategy, argue that it is necessary for implementing agricultural product brand strategy to take some measures such as building brand concept, paying more attention to agricultural product quality and standardization , improving the scientific and technological contents, enlarging the brand structure and scale, shaping brand imagine, intensifying the government's support and protection .