| 绿色奥运中绿色营销与绿色物流发展策略的探析 |
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| 引用本文： | 王戌楼.绿色奥运中绿色营销与绿色物流发展策略的探析[J].中国市场,2007(23):26-27. |
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| 作者姓名： | 王戌楼 |
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| 作者单位： | 石家庄学院体育系 |
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| 摘 要： | 从绿色奥运物质和意识两方面分析发展绿色营销,形成绿色物流管理系统是国际奥委会的政策导向和2008北京绿色奥运的需求。本文分析了绿色奥运的含义及绿色营销与绿色物流的理论基础,并提出发展绿色营销和绿色物流管理的策略。
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| 关 键 词： | 绿色奥运 绿色营销 绿色物流 绿色消费 |
Inquisition and Analysis on the Development Strategy of Green Sales and Green Physical Distribution in the Green Olympics |
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| Wang Xulou.Inquisition and Analysis on the Development Strategy of Green Sales and Green Physical Distribution in the Green Olympics[J].China Market,2007(23):26-27. |
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| Authors: | Wang Xulou |
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| Abstract: | Analysing and developing green sales in the green olympics two aspects of material and consciousness and forming green management system of physical distribution are the policy guidance of international olympic committee(IOC) and the need of the 2008 Beijing green olympics.This thesis analyses the definition of the green olympics,analyses the theory foundation of green sales and green physical distribution and also comes up with the strategy of developing green sales and green physical distribution. |
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| Keywords: | the Green Olympics green sales green physical distribution green expense |
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