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| 铁路货运客户关系管理系统的研究与应用 | |
| 引用本文： | 方晓平,陈治亚. 铁路货运客户关系管理系统的研究与应用[J]. 铁道运输与经济, 2003, 25(9): 49-50 |
| 作者姓名： | 方晓平 陈治亚 |
| 作者单位： | 中南大学,交通运输工程学院,湖南,长沙,410075 |
| 摘 要： | 根据铁路货运市场主要表现为服务性产业市场的性质,说明客户关系管理对于铁路货运市场营销的重要性,是关系营销的核心。重点研究设计了铁路分局(公司)基于货票数据库的铁路客户关系管理系统,并在有关部门已经应用。同时提出了基于电子商务系统的客户管理系统的更加完善的形式。 |
| 关 键 词： | 铁路货运 市场营销 客户关系 管理系统 顾客价值 |
| 文章编号： | 1003-1421(2003)09-0049-02 |
| 修稿时间： | 2003-06-16 |
Study and Application On Customer Relationship Management of Railway Freight Transport |
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| FANG Xiao-ping,CHEN Zhi-ya. Study and Application On Customer Relationship Management of Railway Freight Transport[J]. Rail Way Transport and Economy, 2003, 25(9): 49-50 | |
| Authors: | FANG Xiao-ping CHEN Zhi-ya |
| Abstract: | According to the property of service industry for railway freight transportation market, this paper demonstrates the importance of customer relationship management (CRM) to the railway freight transportation marketing and CRM is the core of relationship marketing. The paper researches and designs the system of CRM based on freight transport ticket database for railway sub-administrations (companies) and put it in application in relevant units. It also raises a consummated form of client management system based on electronic commercial system. |
| Keywords: | railway freight transport marketing customer relationship customer value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |