| 中国企业渠道联盟关系影响因素研究 |
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| 引用本文： | 陈涛,潘喆.中国企业渠道联盟关系影响因素研究[J].Frontiers of Business Research in China,2009,3(2):323-341. |
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| 作者姓名： | 陈涛 潘喆 |
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| 作者单位： | |
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| 摘 要： |
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| 关 键 词： | 渠道联盟关系 承诺与信任 沟通与合作 私人关系 行政因素 |
A study on influencing factors of channel alliance relationship of Chinese corporations |
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| Tao Chen,Zhe Pan.A study on influencing factors of channel alliance relationship of Chinese corporations[J].Frontiers of Business Research in China,2009,3(2):323-341. |
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| Authors: | Tao Chen Zhe Pan |
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| Institution: | (1) School of Management, Wuhan University of Science and Technology, Wuhan, 430081, China |
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| Abstract: | Channel alliance is regarded as the most advanced form of channel relationships. The extant literature mainly focuses on commitment,
trust, communication and cooperation as influencing factors of channel alliance relationship. This paper empirically explores
influencing factors of channel alliance relationship in Chinese enterprises, and their respective degrees of influence, particularly
those of personal relationship and government administrative factors. Research hypotheses were tasted based on a survey of
automobile vendors and dealers. Three most important influencing factors were identified “commitment and trust”, “communication
and cooperation”, and “returns”.
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Translated from Nankai Guanli Pinglun 南开管理评论 (Nankai Business Review), 2006, 6(1): 42–48 |
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| Keywords: | channel alliance relationship commitment and trust communication and cooperation personal relationship administrative factor |
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