| 非对称竞争对联盟成员机会主义行为倾向影响的实证研究——以我国运动用品（鞋服）制造业为例 |
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| 引用本文： | 姜翰.非对称竞争对联盟成员机会主义行为倾向影响的实证研究——以我国运动用品（鞋服）制造业为例[J].南方经济,2007(10):14-27. |
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| 作者姓名： | 姜翰 |
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| 作者单位： | 清华大学经济管理学院企业战略与政策系,北京,100084 |
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| 摘 要： | 本文以我国运动鞋服制造业企业联盟为研究对象，就非对称竞争对联盟成员机会主义倾向的影响这一新的研究领域进行了实证研究，证实了联盟成员间非对称竞争对成员企业的机会主义倾向会产生显著的影响。同时，本研究从竞争行为和竞争意向两个层面上对非对称竞争进行分析，结果表明，相对于行为层面，非对称竞争意向会对成员企业机会主义倾向产生更为显著的强化作用。本研究的相关结论对于进一步的研究与企业管理实践均有一定价值。
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| 关 键 词： | 非对称竞争 主动/被动成员企业 机会主义 |
| 文章编号： | 1000-6249（2007）10-0014-014 |
The Impact of Asymmetric Competition on the Opportunistic Liability of Alliance Members: Evidence from Chinese Sports Outfits Manufacturing Industry |
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| Han Jiang.The Impact of Asymmetric Competition on the Opportunistic Liability of Alliance Members: Evidence from Chinese Sports Outfits Manufacturing Industry[J].South China journal of Economy,2007(10):14-27. |
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| Authors: | Han Jiang |
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| Abstract: | This paper investigates the relationship between asymmetric competition and opportunistic liability of alliance members based on the sports outfits manufacturing industry in China. The result indicates that there is significantly positive correlation between asymmetric competition and opportunistic liability of alliance members. In the same time, through analysis of competitive behavior and competitive intent, this research reveals that competitive intent has greater influence on alliance member's opportunistic liability. |
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| Keywords: | Asymmetric Competition Active/Positive Member Enterprise Opportunism |
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