基于价值链的影视旅游产品开发研究以横店影视城为例

影视旅游是影视与旅游的交叉结合物,受到许多旅游者的青睐。近几年来,以《乔家大院》为代表的影视旅游异常火爆。影视旅游价值链理论围绕核心企业,利用现代化信息技术手段迅速获得信息资源,通过研究开发、设计、生产、营销等作业活动,注重挖掘影视旅游价值链关键环节的潜力,优化整个价值链的衔接及其联动,不断让影视旅游产品增值,实现经济效益、社会效益和生态效益协调发展。

Research on the Development of Film-induced Tourism Products based on Value Chain-A Case of Hengdian World Studios

Film-induced Tourism is the film and tourism travel cross-conjugate,fancied by many tourists.In recent years,the ＂Qiao Jia Da Yuan＂ as the representative of the film-induced Tourism is popular.Film-induced Tourism Value Chain is built around the core business,the use of modern information technology to quickly access information resources,through research and development,design,production,marketing and other operations activities,progressively more critical aspects of film tourism value chain,the potential ability to optimize the convergence of the entire value chain and its linkage to continuously add value to film tourism products to achieve economic,social and ecological benefits of coordinated development.