数字化技术作用下产品与服务创新：综述及展望

制造企业服务化过程中伴随着产品创新和服务创新，且两类创新协同演进是推动服务化进程的重要力量。当前，服务化研究大多以此为基点，探讨两类创新的关系，并且随着服务化的“数字化”特征越发明显，大多数学者从技术层面提出数字化技术对两类创新的促进作用。然而，鲜有学者考虑数字化技术对两类创新关系的影响，在一定程度上制约了数字服务化研究与实践。为此，首先通过系统回顾相关文献，分析两类创新的相互作用及其耦合困境；其次，厘清数字化技术促进两类创新的前因、过程与结果，并据此解析数字化技术增强两类创新耦合效应的作用机理；最后，提出该主题未来可拓展研究的三大方向。

The Influence of Digital Technology on Product and Service Innovation:a Review and Prospects

The process of manufacturing firms' servitization is inevitably accompanied by product and service innovation,and collaborative evolution of them is an important force to promote the process.The current studies on servitization have mostly discussed the relationship between product and service innovation,and with the increasingly obvious "digital" characteristics of servitization,most studies have put forward the promotion effects of digital technology on innovations from the perspective of technology.However,few scholars have systematically combed and reviewed the influence of digital technology on the relationship,which restricts the research and practice of digital servitization to a certain extent.Therefore,this paper reviews the relevant literature systematically.Firstly,it combs the interaction and coupling dilemma of product and service innovation.Secondly,it clarifies the antecedents,processes and results of product and service innovation promoted by digital technology,and accordingly analyzes the mechanism of digital technology enhancing the coupling effect of product and service innovation.Finally,it puts forward three directions of future research on this topic.