Social Media Around the GLOBE |
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| Authors: | Daniel Schlagwein Pattarawan Prasarnphanich |
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| Affiliation: | 1. Australian School of Business, University of New South Wales, Sydney, Australiaschlagwein@unsw.edu.au;3. Sasin Graduate Institute of Business Administration, Chulalongkorn University, Bangkok, Thailand |
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| Abstract: | ![]()
Building on the GLOBE study of cultural values, this article explores the impact of societal culture on organizational social media use. The analysis reported in this article is based on data collected from the Fortune Global 500 organizations regarding their use of six different types of external social media. The results of the analysis indicate that societal culture has to be considered an important factor for organizational social media use. |
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| Keywords: | societal culture social media GLOBE framework Fortune Global 500 exploratory study |
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