| 中山陵园风景区旅游规划与管理研究——基于整合营销视角的思考 |
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| 引用本文： | 杨财根,吴剑萍. 中山陵园风景区旅游规划与管理研究——基于整合营销视角的思考[J]. 林业经济问题, 2008, 28(1): 56-60 |
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| 作者姓名： | 杨财根 吴剑萍 |
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| 作者单位： | 南京林业大学,经济管理学院,南京,210037;江苏经贸职业技术学院,旅游管理系,南京,210007;南京林业大学,人文学院,南京,210037 |
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| 摘 要： | 整合营销给景区旅游规划与管理重要启示,景区整合营销需强调整合旅游资源与市场信息,重视旅游景区与旅游者沟通。中山陵园风景区旅游规划与管理应剖析其旅游资源与市场,强调旅游产品整合规划和品牌形象整合,将景区资源要素融入营销管理,提升景区旅游价值。
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| 关 键 词： | 中山陵园风景区 整合营销 旅游产品 旅游品牌形象 |
| 文章编号： | 1005-9709(2008)01-0056-05 |
| 修稿时间： | 2007-07-10 |
Study on Tourism Plan and Management in the Scenic Area of Dr. Sun Yat-sen's Mausoleum Based on Integrated Marketing |
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| YANG Cai-gen,WU Jian-ping. Study on Tourism Plan and Management in the Scenic Area of Dr. Sun Yat-sen's Mausoleum Based on Integrated Marketing[J]. Problems of Forestry Economics, 2008, 28(1): 56-60 |
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| Authors: | YANG Cai-gen WU Jian-ping |
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| Abstract: | The integrated marketing inspires tourism plan and management in the scenic area.The integrated marketing in the scenic area must emphasize integrating tourism resources and information in the tourism market,and attached importance to communication between the scenic area and the tourists.Tourism plan and management in the scenic area of Dr.Sun Yat-sen's Mausoleum should analyze it's tourism resources and tourism market,emphasize tourism product design and the brand image integrating,put tourism resources into marketing management and enhance the value of the scenic area. |
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| Keywords: | the scenic area of Dr.Sun Yat-sen's Mausoleum integrated marketing tourism product tourism brand image |
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