| 后奥运时代北京旅游纪念品市场发展探析 |
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| 引用本文： | 于胜.后奥运时代北京旅游纪念品市场发展探析[J].商,2014(29):89-90. |
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| 作者姓名： | 于胜 |
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| 作者单位： | 北京林业大学人文社会科学学院 |
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| 摘 要： | 2008年奥运会举办之后，虽然首都旅游市场依然繁荣，但旅游纪念品市场发展不容乐观，甚至有倒退回奥运之前的迹象。本文基于旅游纪念品市场发展的CBPET分析模式，对比研究了目前与奥运时期首都旅游纪念品市场发展状况，阐述了后奥运时代北京旅游纪念品市场存在的问题，并借鉴北京奥运旅游纪念品成功经验，提出了解决对策。
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| 关 键 词： | 旅游纪念品市场 CBPET分析模式 奥运纪念品 后奥运时代 |
Research on Beijing Tourism Souvenir Market in the Post- Olympics Era |
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| Abstract: | After the 29th summer Olympics hosted in 2008, the tourism market in Beijing is still prosperous, while the tourism souvenir market in Beijing is not the same ease. Based on CBPET tourism souvenir market development analysis model, this article compares Beijing tourism souvenir mar- ket in the period of the Olympic Games and nowadays, reveals problems of Beijing tourism souvenir market in the post - Olympics era, and puts forward countermeasures which derived from good experience of Beijing Olympic Games souvenirs market development. |
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| Keywords: | Tourism Souvenir Market CBPET Analysis Model the Olympic Games Souvenirs the Post- Olympics Era |
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