虚拟合作竞争:机理、系统模型及实证研究

在网络经济环境下,传统的竞争范式已不适应,一种新的竞争范式——虚拟合作竞争应运而生。本文在有关研究的基础上,对虚拟合作竞争的内涵、特征、主体、客体、市场、虚拟合作关系和虚拟竞争关系进行了较系统地探索性研究,提出了由客户、供应商、互惠者、协力者、替代者、潜在进入者、竞争者7种力量,以及它们相互间基于网络化信息系统所形成的3种虚拟合作关系,以及3种虚拟竞争关系所构成的虚拟合作竞争模型,并以利丰公司为例进行了实证。

Mode of Virtual Cooperative Competition:Study on Its Mechanism,Systemic Model and Empirical

Under network economy, traditional competition paradigm hasn't adapted well to the environment. A new competition paradigm, virtual cooperating competition, is coming to true. Its meanings, characters, subjects, objects, markets, virtual cooperative relations and virtual competitive relations are researched by the numbers. And then we put forward the model of virtual cooperating competition that consist of seven kinds of competition strengths, three kinds of virtual cooperating relations and three kinds of virtual competitive relations based on network information system. In the end, the empirical is analyzed by using the example Li and Fung Limited.