首页 | 本学科首页   官方微博 | 高级检索  
     


The buying network in international project business: A comparative case study of development projects
Authors:Richard A. Owusu [Author Vitae]  Catherine Welch [Author Vitae]
Affiliation:a Department of Marketing, Hanken, Swedish School of Economics and Business Administration, PB 479, 00101, Helsinki, Finland
b School of Organisation and Management, University of New South Wales, Sydney 2052, Australia
Abstract:
While previous research has found project buying to be distinct from other buying situations, in that it typically involves a multi-organizational network, to date there has been very little empirical research on this phenomenon. Our aim in this paper is therefore to investigate the structure and decision-making processes of the project buying network during the project cycle and its interactions with project sellers. We first develop a preliminary conceptual framework for analyzing the project buying network, which is then applied to a comparative case study of three development projects. The findings from the case study allow us to propose a revised conceptual framework for analyzing the dynamics of the project buying network during the project cycle, as well as interaction with sellers. Our findings also contribute an understanding of development projects, in particular the role of financiers.
Keywords:International project business   Project marketing   Project buying   Buying network   Developing countries
本文献已被 ScienceDirect 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号