| 神经网络在客户流失模型中的应用研究 |
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| 引用本文： | 梁礼明,翁发禄,丁元春.神经网络在客户流失模型中的应用研究[J].商业研究,2007(2):55-57. |
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| 作者姓名： | 梁礼明 翁发禄 丁元春 |
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| 作者单位： | 1. 江西理工大学,后勤管理处,江西,赣州,341000
2. 江西理工大学,环境与建筑工程学院,江西,赣州,341000 |
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| 摘 要： | 针对以往企业决策者难以掌握企业客户的流失倾向,运用神经网络的基本原理建立客户流失预测模型,使得决策者在商业实施过程中能够做到有的放矢,并且结合企业实例检测了该模型的可靠性。
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| 关 键 词： | 客户 经济损失 神经网络 客户流失模型 可靠性 |
| 文章编号： | 1001-148X(2007)02-0055-03 |
| 收稿时间： | 05 25 2006 12:00AM |
| 修稿时间： | 2006年5月25日 |
The Research on the Model of Customer Loss Based on Neural Network |
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| LIANG Li-Ming,WENG Fa-lu,DING Yuan-chun.The Research on the Model of Customer Loss Based on Neural Network[J].Commercial Research,2007(2):55-57. |
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| Authors: | LIANG Li-Ming WENG Fa-lu DING Yuan-chun |
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| Institution: | 1. Logistics Administrative Offtce, Jiangxi University of Science and Technology, Ganzhou, 341000, China; 2. School of Environmental and Architecture Engineering, Jiangxi University of Science and Technology, Ganzhou , 341000, China |
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| Abstract: | In practice it is difficult for enterprise policy - makers to grasp the tendency of customer loss. Based on the theory of neural network, this paper attempts to establish a customer loss - forecast model, thus enable policy - makers to make the right decisions in operation. The practies concerned has proved the reliability of this model. |
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| Keywords: | customer economic loss neural network the model of customer loss reliability |
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