“另类”甲骨文

在貌似大者恒大的企业级软件市场上,甲骨文一直是个让人又爱又恨的矛盾集合体。大环境的风向已然变了,这艘巨轮准备如何应对？

Social e-commerce seeks directions

Pinterest, a US picture sharing web established last year, has attracted over 11.7 million users. It provides a subjective ranking for product images when users pin and re-pin the images they like. Products liked by more people will be pushed to the upper position on the webpage, meaning a fat chance of purchase. The site is so popular that many Internet giants as well as e-commerce companies flooded into this sector. Among them, meilishuo.com (Meilishuo) and mogujie.com (Mogujie) are the most successful imitators in China right now, both attracting tens of millions of dollars of investment last year. China’s Internet users have formed their online shopping habits and the service providers of e-commerce are mature enough. Compared to this, the front side, online shopping guides are weak. This is the earth where social e-commerce roots. Mogujie is more like a social e-commerce platform, transferring clicks into purchase via content contribution and social interaction of users; while Meilishuo puts itself as a brand marketing platform. But not all the China’s imitators have found their directions. Cruel still is that they may have little time to feel their way now as fiercer competition is right around the corner.