经济发达地区旅游发展驱动机制调整——以江苏省为例

我国经济发达地区旅游业先发优势明显、产业体系较完整。传统旅游动力机制强调经济效益和规模扩张,已不能满足该地区旅游业的发展。在大旅游理论框架下,结合江苏省调整旅游发展驱动机制,提出创新动力、优质动力、融合动力、国际化动力能够重新塑造、优化旅游业核心产业链,提升旅游业层次,并能够超越旅游业自身的发展,突出旅游业对区域社会—经济—生态系统的协调带动作用,促进经济发达地区旅游业从大走向强,取得新的辉煌。

The Adjustment Of Tourism Driving Mechanism In Developed Areas--In Jingsu Province

development, Under the theoretical framework of ＂Great Tourism＂, the tourism industry should be out of its own highlighting leading role in Social - economic - ecological systems, enhancing tional economy and social development, so tourism industry in China＇s developed area can from big to be strong. In this paper, we adjust driving mechanism of tourism development Driving Case： ① its status in the na- achieve new glories, in Jiangsu Province Innovation motive means reexamining core industry chain, considering ＂great resources, great products, great sales, and great market＂ concept as a guide, to activate energy of the elements of tourism industry chain. ② Quality motive means optimizing elements of core industry chain, to improve the system itself. ③u- sion motive stress the development of related industries, focusing on the unity of economic, social and environ- mental benefits, to promote regional integration. ④ market through differentiated positioning, building destination of Jiangsu. International motive means targeting at international tourism international tourism products, creating world-class touristdestination of Jiangsu.