网络营销的方式与作用

网络营销的出现与快速发展,极大地改变了原有的市场营销理论和实务存在的基础,使得网络营销在观念、信息传播模式、市场性质、消费者概念和行为等方面都发生了深刻的变化。商家要在经济全球化的竞争中保持优势,必须利用现代化的网络营销,所以如何利用网络营销系统整合企业营销资源,提高营销效率,提供灵活、主动的网络营销系统是现在必须研究的课题。通过对电子商务环境下的商业网络营销系统的研究,使商家能够正确处理营销成本与利益的关系,提高服务能力,及时准确地确定营销策略。

The mode and function of the network marketing

With the rapid development of network marketing,has greatly changed the basis for the existence of marketing theory and practice of the original,making the network marketing has changed deeply in the aspects of concept,information communication,nature of market,consumer concept and behavior.Businesses need to keep the advantage in the competition of economic globalization,we must use the modern network marketing,so how to use network marketing system to integrate the marketing resources,improve the efficiency of marketing,network marketing system to provide flexible,initiative is to study.Through the study of commercial network marketing system under electronic commerce environment,the business relationship can correctly handle the marketing costs and benefits,improve the service ability,timely and accurately determine the marketing strategy.