| 企业渠道系统整合与营销竞争力的相关性研究 |
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| 引用本文： | 赵文慧,尹利杰.企业渠道系统整合与营销竞争力的相关性研究[J].经济研究导刊,2014(17):214-216. |
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| 作者姓名： | 赵文慧 尹利杰 |
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| 作者单位： | [1]曙光控股集团,浙江温岭317599 [2]中国移动通信集团终端公司浙江分公司,杭州310020 |
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| 摘 要： | 纵观企业的发展,中国买方市场已经形成,大量产品供大于求,而且产品同质化程度增加,使得市场竞争异常激烈。那么,营销竞争力便成了企业关注的焦点。本文另辟蹊径,采用统计工具,从渠道整合的角度深入的探讨了渠道整合与营销竞争力的关系,提出相应的策略路径。
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| 关 键 词： | 渠道 整合 营销竞争力 |
Study on the relationship between the enterprise channel system integration and the marketing competitiveness |
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| ZHAO Wen-hui,YIN Li-jie.Study on the relationship between the enterprise channel system integration and the marketing competitiveness[J].Economic Research Guide,2014(17):214-216. |
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| Authors: | ZHAO Wen-hui YIN Li-jie |
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| Institution: | 1 .Shuguang Holdings Group, Wenling 317599, China; 2.Zhejiang braneh, China Mobile communications group terminal company, Hangzhou 310020, China ) |
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| Abstract: | The development of enterprises,the buyer＆#39;s market Chinese has been formed,a lot of products oversupply,but the degree of homogenization products increase,the market competition is unusually intense.So,the marketing competence has become the focus of attention of the enterprise.This paper,using statistical tools,from the channel integration perspective to discuss the relationship between channels and marketing competitive strategy,put forward the corresponding. |
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| Keywords: | channel integration marketing competitiveness |
| 本文献已被 CNKI 维普 等数据库收录！ |
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