| 突出创新能力培养的市场营销专业教学模式的构建 |
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| 引用本文： | 钱黎春,吕自豪,张虎.突出创新能力培养的市场营销专业教学模式的构建[J].安徽工业大学学报(社会科学版),2014,31(6):117-119. |
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| 作者姓名： | 钱黎春 吕自豪 张虎 |
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| 作者单位： | 安徽工业大学商学院,安徽马鞍山,243002;安徽工业大学商学院,安徽马鞍山,243002;安徽工业大学商学院,安徽马鞍山,243002 |
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| 基金项目： | 安徽工业大学校级教学研究项目（2011jg30） |
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| 摘 要： | 目前,高校营销专业教学存在着培养目标不够明确、教学内容和方法陈旧、实践环节重知识巩固轻能力培养等问题。为培养社会需要的高素质营销专业人才,必须优化专业培养目标,完善突出创新能力培养的教学体系,推行开放式教学,强化创新实践训练,以提升学生的创新能力。
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| 关 键 词： | 营销专业 创新能力 教学模式 |
The Construction of Marketing Specialty Teaching Mode Based on Attaching Importance to Innovative Cultivation |
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| Authors: | QIAN Li-chun;LV Zi-hao;ZHANG Hu |
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| Institution: | QIAN Li-chun;LV Zi-hao;ZHANG Hu (School of Business,AHUT,Ma＇anshan 243002,Anhui,China) |
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| Abstract: | At present,there are problems existing in marketing teaching,such as implicit teaching objective,outdated teaching contents and methods,more importance attached to mastering knowledge than to cultivating ability in practice,etc.To cultivate talents with high quality to meet the needs of society,we should optimize specialty cultivation objective,perfect teaching system in creative ability cultivation,develop open teaching,and strengthen innovative training in practice to promote students＇ innovative ability. |
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| Keywords: | marketing major innovative ability teaching mode |
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