中美创意产业国际竞争力比较——基于RCA、TC和“钻石”模型的分析

在总结中美创意产业贸易特征的基础上,运用显示性比较优势指数(RCA)和贸易竞争力(TC)指数,采用UNCTAD数据,从创意产品和创意服务两方面来分析比较两国创意产业的国际竞争力。然后,根据"钻石"模型剖析两国创意产品和创意服务竞争力存在差距的原因。结果表明:中国创意产品具有很强的国际竞争力,但还处于初级形态,依靠的是低成本优势;创意服务竞争力水平很低,虽然有了一定的提高,但相关的资源优势还没有充分利用。最后,从发挥文化资源优势、引进和培养人才、促进产业集聚、加强知识产权保护等方面提出了提高中国创意产业竞争力的对策。

Comparison of International Competitiveness of Creative Industry between China and USA: Based on RCA, TC and"Diamond"Model

On the basis of summarizing the trade characteristics of creative industry,this paper compares the international competitiveness between China and USA from creative goods and creative services by applying RCA and TC index and using the data from UNCTAD.Then,it analyses the reasons for the gap of the competitiveness of creative products and creative services based on the "Diamond" model.The result shows that China has a strong international competitiveness in terms of creative products,but also in the initial form of low-cost competitive advantage;lower level of competitiveness of creative services has also been improved to some extent,but the resource advantage has not been fully exploited.Finally,it puts forward the countermeasure to raise the competitiveness of China’s creative industry from exercising the advantages of cultural resources,introducing and cultivating talents,promoting industrial agglomeration,strengthening the protection of intellectual property,supporting for export by whole nation system.