Consumer discrimination,duopoly, and black firm entry: The welfare effect of subsidies

Consumer discrimination, to the extent that it lowers expected profit for black owned firms, discourages the entry of new black firms. From a social welfare perspective, consumer discrimination may be welfare reducing, since market output is lower than otherwise. If so, a policy intervention that subsidizes new black firms may improve social welfare. This article presents a simple model of duopoly where consumer discrimination exists with uncertainty, and the only cost of production is a “loss of sales” cost. Given the Nash equilibrium, in which a black and white firm must select a price to charge, conditions are derived for which a profit subsidy to a new black firm increases, decreases, or has no effect on social welfare.