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我国农村零售业连锁经营的现状及发展对策
引用本文:苗志娟. 我国农村零售业连锁经营的现状及发展对策[J]. 改革与战略, 2012, 28(3): 98-100
作者姓名:苗志娟
作者单位:陕西科技大学管理学院,陕西西安,710021
摘    要:
零售业连锁经营已成为商业发展新的增长点,农村零售业更是随着社会主义新农村建设的推进在不断发展,但是仍然存在一些现实问题。农村零售业应该以此为契机,寻找制约发展的症结所在,并且采取有力的措施改善生态环境,平衡消费结构,加强教育,加强农村基础设施建设,降低连锁经营的运营成本,力争实现建设社会主义新农村的目标。

关 键 词:连锁经营  农村  对策

The Status Quo and Development Strategies of Rural Retail Chain in China
Miao Zhijuan. The Status Quo and Development Strategies of Rural Retail Chain in China[J]. Reformation & Strategy, 2012, 28(3): 98-100
Authors:Miao Zhijuan
Affiliation:Miao Zhijuan(College of Management,Shaanxi University of Science and Technology,Xi’an,Shanxi 710021)
Abstract:
The management of retail chain has become a new growth point in the development of business,but there are still some practical problems with the development of socialist new rural construction in the rural retail.Rural retail should take the opportunity,looking for the problem of restricting the development,and taking effective measures to improve the ecological environment,and balancing the consumption structure,strengthening education and the construction of rural infrastructure,reducing operational cost,achieving the goal of building a new socialist countryside.
Keywords:retail chain  rural  countermeasures
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