Citizen involvement in promoting sustainable mobility

This article proposes a methodology for promoting public involvement in the planning process for the promotion of sustainable mobility. The concept of the focus group (FG) is widened and a method based on holding larger groups defined as mega focus groups (MFG) is proposed. These MFG allow all sections of society to be represented in the participation process, thereby involving the population at a strategic level in subjects of general interest to society and later, holding smaller FGs on more specific subject matters (tactical level).The advantage of the larger MFG over the smaller FG is that they can obtain more information (between 40 and 60 people take part) from easily run meetings (similar to the FG). The MFG also provide a territorial representation of peoples’ opinions and serve as a mechanism for selecting the participants in the smaller focus groups. The information extracted from both the MFG and FG about people’s perceptions of sustainable mobility provides the background to the design of pilot surveys on urban mobility. For a better understanding of the development of this method and its possible applications in any town or city the article includes its practical application in the medium sized city of Santander (Northern Spain).