| 基于消费者行为分析的百货零售业市场策略研究 |
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| 引用本文： | 闾志俊.基于消费者行为分析的百货零售业市场策略研究[J].无锡商业职业技术学院学报,2008,8(1):8-11. |
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| 作者姓名： | 闾志俊 |
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| 作者单位： | 扬州大学,管理学院,江苏,扬州,225000;南通纺织职业技术学院,江苏,南通,226007 |
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| 摘 要： | 传统的百货零售业正面临着其他业态带来的巨大冲击,消费者行为的变化是影响零售业态发展的主要因素。文章分析了影响消费者购买行为的主要因素,指出新形势下消费者行为的发展趋势以及目前百货业面临的挑战与存在的问题,并且在基于消费者行为分析的基础上提出了发展我国百货零售业的具体市场策略。
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| 关 键 词： | 百货零售业 消费者行为 挑战 市场策略 |
| 文章编号： | 1671-4806(2008)01-0008-04 |
| 修稿时间： | 2007年11月27 |
A Market Strategy Study of General Merchandise Retail Based on the Analysis of Consumer Behavior |
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| LV Zhi-jun.A Market Strategy Study of General Merchandise Retail Based on the Analysis of Consumer Behavior[J].Journal of Vocational Institute of Commercial Technology,2008,8(1):8-11. |
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| Authors: | LV Zhi-jun |
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| Abstract: | The traditional general merchandise retail business is facing extreme challenges brought by other businesses.The changes of consumer behavior is the main cause for the development of retail business.This paper firstly analyzes the main factors influencing consumer's behavior to purchase commodities,secondly points out the trend of consumer's behavior in the new situation,then analyzes the challenges general merchandise retail business faces and finally puts forward some market strategies. |
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| Keywords: | general merchandise retail consumer behavior challenge market strategy |
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