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| 移动运营商和增值服务提供商关系模型构建研究 | |
| 引用本文： | 郭跃显,张梅梅,张志平.移动运营商和增值服务提供商关系模型构建研究[J].技术经济,2006,25(8):106-109. |
| 作者姓名： | 郭跃显 张梅梅 张志平 |
| 作者单位： | 1. 中国农业大学,经济管理学院,北京,100083 2. 华北电力大学,经济管理系,河北,保定,071003 3. 石家庄邮电职业技术学院,电信工程系,石家庄,050021 |
| 摘 要： | 利用价值链分析工具揭示了影响增值业务产业价值链上运营商和增值服务提供商力量对比和关系发展的本质因素是客户数量和客户价值，将二者合称为客户质量，其中客户价值被量化为货币收益价值和客户增量。并以移动运营商和增值服务提供商关系特征为基础提出了客户引力假说，建立了运营商和增值服务提供商之间的力量对比模型以及关系模型。通过关系模型说明运营商和增值服务提供商在关系生命周期各个阶段的关系发展趋向，将其作为运营商与服务提供商实行关系营销的参考依据。 |
| 关 键 词： | 价值链 目标客户增量 客户质量 客户引力 关系模型 |
| 文章编号： | 1002-980X(2006)08-0106-04 |
| 收稿时间： | 03 28 2006 12:00AM |
| 修稿时间： | 2006年3月28日 |
Relation Model Between the Service Providers and Mobile Operators |
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| GUO Yue-xian,ZHANG Mei-mei,ZHANG Zhi-ping.Relation Model Between the Service Providers and Mobile Operators[J].Technology Economics,2006,25(8):106-109. | |
| Authors: | GUO Yue-xian ZHANG Mei-mei ZHANG Zhi-ping |
| Institution: | GUO Yue- xian, ZHANG Mei - mei, ZHANG Zhi - ping (1. College of Economy and Management, China Agricultual University, Beijing 100083, China; 2. Department of Economy and Management , North China Electric Power University, Baoding Hebei 071003; 3. Department of Electronics＆ Information Engineering, Shijiazhuang Professional Technology College of Post and Cable Services, Shijiazhuang 050021 ,China) |
| Abstract: | the customer's quantity and customer's value are the essential factors that influences Strength Comparison between Mobile Operators and Service Provider,which are named Customer's quality,and quantifies customer's value into monetary income value and customer's quantity change. And establishes the Strength Comparison model and relation model between Operator and Service Provider,the relation marketing decision-making are made by which. |
| Keywords: | value chain Target Customer increment Customer Quality Strength Comparison Relation model |
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