| 关系营销与企业竞争优势关系分析 |
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| 引用本文： | 高隆昌,魏宇. 关系营销与企业竞争优势关系分析[J]. 经济问题, 2001, 0(1): 25-27 |
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| 作者姓名： | 高隆昌 魏宇 |
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| 作者单位： | 西南交通大学,经济管理学院,四川,成都,610031 |
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| 摘 要： | 现代企业竞争已不再是单纯意义上企业之间为争夺最终消费者而展开的市场竞争了,现代企业要想在竞争中建立优势,就必须全面关注一切可能影响企业竞争力的相关组织和个人的作用,而关系营销无疑将成为指导现代企业竞争的一种有力武器。
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| 关 键 词： | 关系营销 竞争优势 竞争模型 企业 |
| 文章编号： | 1004-972X(2001)01-0025-03 |
| 修稿时间： | 2000-11-20 |
The Analysis of Relationship between Relationship Marketing and Advantages in Competitions |
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| Gao Long-chang,Wei Yu. The Analysis of Relationship between Relationship Marketing and Advantages in Competitions[J]. On Economic Problems, 2001, 0(1): 25-27 |
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| Authors: | Gao Long-chang Wei Yu |
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| Abstract: | Competitions among modern enterprises are no longer those only in consumer' market.To seek advantages in competitions, modern enterprises should pay close attention to all those who may influence their competence.The theory of Relationship Marketing can help enterprises to attain the advantages. |
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| Keywords: | Relationship Marketing Advantages in competitions Model on competitio8 |
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