| 铁路个性化货运产品的设计分析与实现方案研究 |
| |
| 引用本文： | 王宏亮.铁路个性化货运产品的设计分析与实现方案研究[J].价值工程,2014(21):80-82. |
| |
| 作者姓名： | 王宏亮 |
| |
| 作者单位： | 西安铁路局营销处,西安710054 |
| |
| 摘 要： | 随着市场经济和铁路运输业的快速发展,个性化运输需求和铁路自身的发展要求推动着产品战略的转型。本文从铁路货运产品的特征入手,讨论了个性化产品设计的基本原则,提出了一种结构体系,并结合铁路生产实践给出了实现方案。
|
| 关 键 词： | 铁路货运产品 差异性 体系结构 开发方案 |
Analysis on the Design of Personalized Railway Freight Products and Implementation Scheme |
| |
| WANG Hong-liang.Analysis on the Design of Personalized Railway Freight Products and Implementation Scheme[J].Value Engineering,2014(21):80-82. |
| |
| Authors: | WANG Hong-liang |
| |
| Institution: | WANG Hong-liang ( Xi＇an Railway Bureau Marketing Department , Xi＇an 710054, China ) |
| |
| Abstract: | With the rapid development of market economy and railway transportation, the demands personalized transportation and railway development are promoting the transformation of the product strategy. This paper starts from the rail freight product features, discusses the basic principles of personalized product design, bring forward a structural system, and gives out a freight product scheme combined with the railway production practice. |
| |
| Keywords: | railway freight product differences architecture development scheme |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
