Three differential variables and their relation to retail strategy and profitability |
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Authors: | L. Lynn Judd Bobby C. Vaught |
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Affiliation: | (1) California State University, San Bernardino;(2) Southwest Missouri State University, Missouri, USA |
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Abstract: | The primary objective of this study is to evaluate three variables utilized frequently within the retail grocery industry to gain a differential advantage within a target market. These variables are Trading Stamps, Credit, and Delivery. Essentially, the study seeks to determine whether these differential variables are related to retail strategy and retail store profitability for a selected group of retail grocery stores belonging to a retailer cooperative. The study also seeks to determine if the utilization of the differential variables creates any profitability changes within the basic retailing strategy variables of the researched respondents. |
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