金融产品电商化研究

作为崭新的金融业务模式，2012年以来，金融产品电商化在中国呈现迅猛发展的态势。正是基于此，文章从商业竞争目标以及电子商务的发展入手，从模式创新的角度简述了我国金融产品电商化的发展状况，并在此基础上提出了几点问题及思考。

Analysis on Online Retailing of Financial Products

As of 2012, the online retailing ot tmanclal prouucts trend of rapid development in China, signaling a new mode of financial business. In this backdrop, this paper undertakes a research proceeding from the target of business competition and the development of E-commerce, sketches the development of online retailing of financial products in China from the perspective of business mode innovation, and finally puts forward several issues and ideas.