FIRST-MOVER ADVANTAGE: THE OPPORTUNITY CURVE

A model depicting first-mover dynamics is proposed wherein certain types of strategic barriers activated by the first-mover strategy figure prominently in preserving benefits in the time dimension. Strategic barriers conferring singularity (i.e. one-time benefit) are considered to be the most effective preservers of first-mover advantage. the theoretical model is tested empirically in a study of six major industries. Benefits operationalized as industry share and profit share were found to decline consistently with industry age according to an exponential function designated the opportunity curve.