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COOPERATION: THE POWER OF A SINGLE WORD? SOME EXPERIMENTAL EVIDENCE ON WORDING AND GENDER EFFECTS IN A GAME OF CHICKEN
Authors:Marie‐Laure Cabon‐Dhersin  Nathalie Etchart‐Vincent
Institution:1. CREAM, UFR Droit, Sciences Economiques et Gestion – Université de Rouen, France;2. Centre National de la Recherche Scientifique (CNRS) and Centre d’économie de la Sorbonne (CES), Paris, France
Abstract:Framing has been widely shown to affect decision making. In this paper, we investigate experimentally whether, and to what extent, cooperative behaviour in a Game of Chicken may be impacted by a very basic change in the labelling of the strategies. Our within‐subject experimental design involves two treatments. The only difference between them is that we introduce either a socially‐oriented wording (I cooperate/I do not cooperate) or colours (red/blue) to designate strategies. The level of cooperation appears to be higher in the socially‐oriented context, but only when uncertainty as regards the type of the partner is manipulated, and especially among females.
Keywords:cooperation  Game of Chicken  gender effects  label framing effects  social dilemma  wording effects  C72  C92
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