| 基于顾客需求的上海邮轮旅游市场开发研究 |
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| 引用本文： | 叶欣梁, 孙瑞红,.基于顾客需求的上海邮轮旅游市场开发研究[J].华东经济管理,2007,21(3):110-115. |
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| 作者姓名： | 叶欣梁 孙瑞红 |
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| 作者单位： | 上海工程技术大学,管理学院,上海,201600 |
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| 基金项目： | 上海市高校优秀青年教师专项基金 |
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| 摘 要： | 文章在针对上海邮轮旅游的发展现状的基础上，从旅游者需求的角度分析在上海发展邮轮旅游、提、供一种能够满足上海旅游者需求的邮轮产品的要求和途径。同时文章还研究了上海邮轮旅游市场开发的目标定位以及有关战略，最后针对上海发展邮轮旅游的现状及具体的问题提出了未来市场发展的建议。
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| 关 键 词： | 邮轮 旅游市场 营销组合 |
| 文章编号： | 1007-5097(2007)03-0110-06 |
| 修稿时间： | 2006年11月14 |
Research on Cruise Industry of Tourism in Shanghai based on Customer Demand |
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| YE Xin-liang; SUN Rui-hong.Research on Cruise Industry of Tourism in Shanghai based on Customer Demand[J].East China Economic Management,2007,21(3):110-115. |
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| Authors: | YE Xin-liang; SUN Rui-hong |
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| Institution: | Management College; Shanghai University of Engineering Science; Shanghai 201600; China |
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| Abstract: | The article analyses the present development situation of Shanghai cruise traveling,and explains the existing problems in the development of Shanghai cruise traveling from the superiority and the inferiority angle,which has from the development of Shanghai cruise traveling at present. Then analyses the way that develop cruise traveling in Shanghai from the angle of travelers' demand,and provide cruise product,which can meet consumers' demand.Furthermore,this article has also studied the localization of targ... |
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| Keywords: | cruise tourism market marketing mixture |
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