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企业项目化管理模式探究——基于大唐新能源公司的案例分析
引用本文:李彦斌,陈静,杨静,李晓宇,商远生.企业项目化管理模式探究——基于大唐新能源公司的案例分析[J].管理案例研究与评论,2012,5(6):463-474.
作者姓名:李彦斌  陈静  杨静  李晓宇  商远生
作者单位:1. 华北电力大学经济与管理学院,北京,102206
2. 中国大唐集团新能源股份有限公司,北京,100053
摘    要:大唐新能源公司通过采用项目化管理模式,在三年时间内实现了跨越式发展,成为国内第二、全球第六的风电运营商。本案例以大唐新能源公司为例,通过实地调研和资料收集,分析总结其发展中采用项目化管理模式的思路与经验。研究表明,企业实行项目化管理,聚焦项目是基础,强化管理是关键,取得成效是根本;采用目标型管理理念、战斗型管理机制、闭...

关 键 词:项目化管理  管理创新  管理模式  管理效益

Research on the Project Management Model of Enterprises:A Case Study of Datang Corporation Renewable Power Co.,Ltd.
LI Yan-bin,CHEN Jing,YANG Jing,LI Xiao-yu,SHANG Yuan-sheng.Research on the Project Management Model of Enterprises:A Case Study of Datang Corporation Renewable Power Co.,Ltd.[J].Journal of Management Case Studies,2012,5(6):463-474.
Authors:LI Yan-bin  CHEN Jing  YANG Jing  LI Xiao-yu  SHANG Yuan-sheng
Institution:1.School of Economics and Management, North China Electric Power University, Beijing 102206, China; 2.Datang Corporation Renewable Power Co., Ltd., Beijing 100053, China)
Abstract:By adopting the project management model, Datang Corporation Renewable lower Co. , Ltd. has advanced by leaps and bounds within 3 years, and ranks sixth in the world and second in China among wind power operators. This paper takes Datang Renewable Power Co., Ltd. as an illustration, analyses and summarizes the thinking and experience of its proiect man- agement model through field research and materials collection. Research indicates that focusing on project is the foundation, strengthening management is the key, and making achievements is the ultimate goal. Adopting an objective-oriented management concept, fighting type manage- ment mechanism, closed-loop type control mode and team type management culture are key fac- tors in successful project management implementation. It also shows that successful operation of project management model will score great successes--to make boutique, turn out talents and cre- ate benefit for the enterprise.
Keywords:enterprise project management  management innovation  management model  man-agement efficiency
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