零售企业物流模式对其竞争优势的影响研究

基于学者们已有的研究成果，文章提出零售企业的物流模式依据配送主体、配送环节、信息流标准和配送方式四种要素进行分类，其竞争优势主要体现在产品、价格、店址、沟通、服务和体验（购物环境）等六个方面。文章对不同物流模式对零售企业各竞争优势的影响进行了实证分析，研究结果表明：选择供应商配送物流模式可能降低零售企业的产品优势；选择供应商→顾客物流模式可能降低零售企业的服务优势；以电话作为主要物流信息传播工具可能提高零售企业的价格优势、沟通优势、服务优势和体验优势；选择定时定量配送模式可能提高零售企业的便利优势。

On the Impact of Logistics Model on Retailers' Competitive Advantage

Based on the informed research results about retailing, this paper suggests that logistics models in retailing industry can be classified by distribution entities, distribution process, communication mode and delivery mode. Retailers' competitive advantages are usually reflected in product, price, location, communication, service and experience. An empirical test to the impact of logistics model on retailers' competitive advantage is conducted in this paper , and the results show: supplier-dominated logistics models may reduce retailers' advantage in product; logistics models with a process of "supplier to customer" may reduce retailers' advantage in service; logistics models with telephone as the main communication means may increase retailers' advantage in price, communication, service and experience; logistics models with timing and fixed amount may increase retailers' advantage in convenience.