Institution: | 1. Marketing, School of Business and Economics , Linnaeus University , Universitetsplatsen 1, V?xj? , 351 95 , Sweden rana.mostaghel@lnu.se;3. Sam M. Walton College of Business , University of Arkansas , Business Building 301, Fayetteville , NC , 72701 , USA;4. College of Business and Economics , Radford University , 801 East Main Street, Radford , VA , 24142 , USA;5. Business School , Leeds University , Leeds , LS2 9JT , UK |