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The role of customer values in accepting information technologies in the public information service sector |
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| Authors: | Fang-Ming Hsu Tser-Yieth Chen Shuwen Wang |
| Institution: | 1. Department of Information Management , National Dong Hwa University , 1, Section 2, Dahsueh Road, Shoufeng, Hualien , 974 , Taiwan, Republic of China fmhsu@mail.ndhu.edu.tw;3. Graduate Institute of International Business , National Taipei University , 151 University Road, Sanhsia , Taipei County , 23701 , Taiwan, Republic of China;4. Graduate Institute of International Business , National Taiwan University , 1, Section 4, Roosevelt Road, Taipei , 106 , Taiwan, Republic of China |
| Abstract: | Many government agencies have outsourced their information systems to software vendors. Firms in the information service industry have to realize the needs of customers in the public sector. This study investigated the causal relationship between users' perception and information technology acceptance. Empirical results suggest that the perceived value of users plays an important and mediating role in the causal relationship among social influence process, cognitive instrumental process, and intention to use. |
| Keywords: | technology acceptance consumption value of customer usage intention |