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Multi-dimensional role of trust in Internet banking adoption
Authors:Shumaila Yousafzai  John Pallister  Gordon Foxall
Affiliation:1. Cardiff Business School , Cardiff University , Aberconway Building, Cardiff , CF10 3EU , UK YousafzaiS@cf.ac.uk;3. Cardiff Business School , Cardiff University , Aberconway Building, Cardiff , CF10 3EU , UK
Abstract:
Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop and validate a multi-dimensional model of trust for Internet banking. The data are collected through 441 Internet banking users of Halifax Bank of Scotland. Findings suggest that trust and perceived risk are direct antecedents of intention, and trust is a multi-dimensional construct with three antecedents: perceived trustworthiness, perceived security, and perceived privacy.
Keywords:online trust  perceived privacy  perceived security  perceived risk  perceived trustworthiness  behavioural intentions  Internet banking
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